She's been forging a successful career in the West End since her time on The X Factor.
But for anyone who doesn't remember Lucie Jones from the ITV talent show, the petite brunette has offered a helpful reminder - by stripping off to promote her own range of lingerie.
The 21-year-old star, who previously modelled for Wonderbra, shows off her slender figure as she sports a variety of options from the range, which she designed for women who like their lingerie to be 'cute and comfortable'.
Lucie, who starred as Cosette in the West End version of Les Miserables, said of the Loved By Lucie collection: 'I wasn't going for outright sexy - I wanted something fun and feminine.
'It's for real women who like to wear cute but comfortable underwear. The pieces feature gorgeous lace trims and lovely floral prints, and they're flattering.
'You're not going to bulge over the sides of the knickers for example.'
Lucie only started designing by chance after borrowing some of the creations of Bath-based lingerie designer Hannah Dulcie.
She said: 'It made me realise how much I'd like to design my own lingerie range and add another string to my bow.
'I approached her with some sketches and she agreed to work with me. We booked out two days to work on the designs but we were done within two hours.
'I already knew exactly what I wanted and fortunately Hannah was happy with my ideas.'
Lucie also revealed her personal trainer boyfriend Danny helped her get in tip-top shape before stripping off for the camera.
She added: 'He's been really good at showing me how to tone up and look my best.'
source: dailymail
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