Watch out Victoria's Secret, Primark pants just got posh! Store's glamorous new lingerie shots echo designer campaigns (but the knickers here are just £3!)

By TONI JONES

Primark's lingerie lines have been given a makeover and these beautiful new images prove that it's how you wear it not what you pay when it comes to looking a million $

High street hero Primark is already the go-to store for fashionable girls on a budget.
And now that their lingerie lines have been given a sexy makeover we'll be heading straight there for our value Valentine's Day outfit.
These beautiful new images from the brand prove that it's how you wear it not what you pay when it comes to looking a million dollars.
Of course, looking like the pouty, professional model here helps, but with prices starting at £3 for briefs and £7 for a bra shoppers can afford to try out as many daring new styles as they want.

The lace covered straps on this plunging bra (£7) are too pretty to hide under clothes. Seen here with a lace contrast brief (£3) and silky dressing gown (£6)

In these exclusive images the perfectly curvy brunette poses around a glamorous bedroom in a selection of the brand's latest styles.
Bargain bras feature pretty lace and ribbon detail while knickers come in fluted designs as well as full lace short.
Push-up and balcony bras feature as well as seductive silky designs made for the boudoir.

This lace contrast bra (left) features a plunging design making it perfect for low-cut dresses and a daring balconette design (rights) adds drama to a cream lingerie set
The collection is available in store now in sizes 6-20 and 32B-38D.
Prices start at £3 for briefs and £7 for a bra.

At the dressing table: A black silky dressing down (£6 available in small, medium and large) adds some extra sex appeal to a padded bra (£7) with a delicate floral finish

Sheer lace briefs (£3) are super sexy while giving enough coverage to spare blushes, and the cute frill adds interest

source: dailymail